We believe that Black consumers deserve better - better information, better experiences, and better products.
We provide a healthy outlet where Black consumers don't have to settle for subpar or chemically-based products that lead to skin irritation, hair loss, or illnesses.
We do the work for you by finding the healthiest brands, testing their products, and curating our selection to make sure you get the most effective products out there.
All of our products are made for you because they're made by people like you - so you can shop with supreme confidence. We put Black consumers first.
LUYA cares. You're worth it.