LUYA Culture

Building LUYA's foundation

Posted by Carlos Barksdale on

Building LUYA's foundation
The strength of LUYA’s foundation depends on the power and generosity of our brand partnerships. Today, our foundation’s core is stronger than ever to help you construct your personal care routine.

Read more →

A Favorite LUYA Product - Styling Paste

Posted by Carlos Barksdale on

A Favorite LUYA Product - Styling Paste

I’ve had waves for as long as I can remember. According to my Grandma, the morning of my birth the doctor pulled me out by the tail of my durag. I don’t know how true that is, but I can remember the countless hours of my life that my mom spent brushing my hair. When I was kid, I would kneel between her knees as she sat on the toilet, grabbed my face in her palm, and relentlessly brushed. Y’all, I’m telling you, my momma had an arm on her! And sometimes her thighs would squeeze me so tight that...

Read more →

The Necessity of LUYA

Posted by Carlos Barksdale on

The Necessity of LUYA
Finding the best products was too much, too complicated, too cumbersome. Why was there an underground railroad for products? LUYA solves this by demystifying personal care, beauty, and grooming. We take the guessing game out of product selection and give shoppers piece of mind.

Read more →