LUYA Culture

Building LUYA's foundation

Building LUYA's foundation

The strength of LUYA’s foundation depends on the power and generosity of our brand partnerships. Today, our foundation’s core is stronger than ever to help you construct your personal care routine.
A Favorite LUYA Product - Styling Paste

A Favorite LUYA Product - Styling Paste

I’ve had waves for as long as I can remember. According to my Grandma, the morning of my birth the doctor pulled me out by the tail of my durag. I ...
The Necessity of LUYA

The Necessity of LUYA

Finding the best products was too much, too complicated, too cumbersome. Why was there an underground railroad for products? LUYA solves this by demystifying personal care, beauty, and grooming. We take the guessing game out of product selection and give shoppers piece of mind.