THE HEALTHIEST NATURAL BRANDS FOR BLACK CONSUMERS. PERIOD.

We maintain the highest standards for product with clean and nourishing ingredients.

TESTED AND CUARATED FOR BEST RESULTS

We find the best brands, test their products, and offer a curated selection.

BLACK-OWNED BRANDS

Products that are made for you because they're made by people like you

OUR PRODUCTS

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THE LUYA DIFFERENCE

Black Consumers

We find the healthiest brands that cater to Black consumers

Tested Products

Products thoroughly tested by our team and highly approved by customers 

Simple Selection

Curated offering so you can buy quickly and not overthink it

KREYOL ESSENCE

100% natural Haitial Black Castor Oil is the Liquid Gold of the Carribean. Empowering Women and Economic Development.

Trinity Hills

Handmade Products. Natural Ingredients. For mens' skin, hair, and beard to bring out the best in you.

KAIKE

Fun, plant-based skin care. Natural, vegan, and preservative-free products that encourage a celebration of our natural beauty.

JACQ'S Skincare

Natural skincare for all shades, skin tones, and skin types.

Haiti's best products

Our brands